Where Entrepreneurs Gain Clarity, Structure & Presence
We work with entrepreneurs to clarify their value, structure it into a viable business, and communicate it through a strong digital presence — while developing leadership, alignment, and long-term sustainability.
What We Do
Strengthening the foundations entrepreneurs need to grow with confidence
Value Clarity
We help founders clearly define what they do, who they serve, and why it matters — turning complexity into a focused, compelling value proposition.
Business Structure
We bring structure to the business by aligning the offer, strategy, and positioning so it is coherent, scalable, and ready for growth.
Strategic Communication
We translate clarity into confident communication, enabling founders to express their value clearly across conversations and digital platforms.
Our Flagship Programme
Leadership Development & Digital Transformation
Lead & Launch
A leadership-led entrepreneur development programme combining business clarity and digital capability.
About ELAB
Leadership-led entrepreneur development for sustainable business outcomes
ELAB was born from years of working closely with entrepreneurs and observing a consistent challenge: strong passion and skill, but limited clarity around value, structure, and communication. Through extensive digital marketing work, it became clear that visibility was not the issue — clarity was.
This insight shaped ELAB’s approach: start with the entrepreneur, clarify and structure the value, and support its expression through a strong, sustainable digital presence. Today, ELAB works primarily within entrepreneur and supplier development (ESD) programmes, partnering with corporates, incubators, and entrepreneur support organisations to build capable entrepreneurs beyond the programme lifecycle.
ELAB is part of a broader ecosystem of ventures including:
What Entrepreneurs Say
My experience with ELab was amazing! I gained soo much in just a short space of time. They did not only help me with the business side, but also with my inner self, my confidence and my value as a person. They don’t only focus on the surface material side of things, they also help you do the work in yourself to help you lay the foundation of your “why” so that you have something that drives you to always do your best. I am so grateful for ELab. I would absolutely recommend it to anyone who is looking to start/develop a business or to train new/old staff members.
Busisiwe Somana
BM Catering & Events